Yesterday, I wrote about my new side-hustle. Before starting the research on whether to proceed further, I would like to elaborate on what’s my idea and end product would be. There is a bit of an imagination here. No code, no research, and I haven’t looked at any competitor websites. So bear with me if it sounds too futuristic.

UI/UX

One fine day, you decide to read an article on your computer and open your favorite browser, as usual. After a bit of reading, a line gets stuck in your brain, and you decide to post it to a social media platform.

Building something that people use is really hard. Making someone find your product and convincing them to use it is a lot harder. I believe this is where the marketing and sales come in. I have built a few side projects like this one here and there. Hellokea is the one that I have spent the most of my time on a side-hustle. It’s complex. It has a few features that not many competitor products have in common. The hardest part for me is convincing people to use it. Of course, I still have to make the website richer and create videos for documentation. But, again, I am not sure whether it would make people use this product after hours of effort. I would consider myself to be a developer who doesn’t want to get involved in the marketing or sales side of a business. This is the part where most software developers or people trying to make a business fail. And, I am, for sure, in that group.